![]() Podcasting servicesĬategory selection also influences how shows are presented by third-party podcasting services that reference a show’s RSS feed or the Apple Podcasts catalog. Creators can also generate free social assets when a show appears in the charts for these categories using the Social Post Generator. A show can appear on the charts for each category and subcategory selected, and charts for the most popular categories are presented in Apple Podcasts. Top chartsĬharts are associated with categories, so a show’s category selection determines which charts it will appear on. For example, listeners who enjoy shows categorized under Arts will see suggestions for shows categorized under Design and Food, which are subcategories of Arts. Similarly, listeners who enjoy a show that is categorized under True Crime and History will see recommendations for more shows from the True Crime and History categories. On Listen Now, listeners can discover personalized recommendations for new shows and episodes based on those they listen to and the categories associated with them. Creators are encouraged to make sure their categories are up to date so that their shows are considered for featuring opportunities on Browse. The Apple Podcasts editorial team references each show’s categories to inform curation for each market and for various cultural moments and events. ![]() How categories influence the ways listeners find your shows ![]() If they’re relevant to your show, you’re encouraged to fill those slots, as it increases organic discoverability on Apple Podcasts and beyond. You can choose up to two categories per show - primary and secondary - plus subcategories for each, if available. The secondary category also helps your show appear in select category pages, personalized recommendations in Listen Now, editorially curated collections on Browse, and in Search. If a subcategory is added, it will be displayed instead. By default, Apple Podcasts displays the primary category on each show page. The primary category is used to display your show in each category page, Top Charts, and personalized recommendations in Listen Now. You can set and modify your categories at any time in Apple Podcasts Connect or through a third-party hosting provider. Apple Podcasts recommends shows based on more than 100 categories and subcategories.
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